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  • 26 Dec 2024 by SCV Water

    SCV Water Customers Asked to Assist in Water Conservation Efforts

    SCV Water is asking customers to refrain from all outdoor water use during the weeks of January 6-13 and January 27 – February 3, 2025, due to scheduled maintenance on facilities at Castaic Lake that will restrict the Agency’s imported water supply. The California Department of Water Resources (DWR) will be performing needed maintenance on its pipeline at Castaic Lake and must close SCV Water’s connection to do so.

    The SCV will rely exclusively on local groundwater sources and treated imported water already stored at reservoirs throughout the Valley for customers during this time. Ahead of the shutdown, SCV Water will fill its local storage facilities to capacity.

    “About half of the SCV’s water supply is local groundwater, while the other half is imported from the State Water Project and other sources,” said Mike Alvord, SCV Water’s Director of Operations and Maintenance.

    During the shutdown, DWR will be shutting down the piping that allows SCV Water to receive water from Castaic Lake so DWR crews can safely complete their work. SCV Water has no planned maintenance or repair work associated with this shutdown.

    WATER SUPPLIES

    Alvord added, “With the scheduled shutdown of facilities, the water from Castaic Lake will be unavailable for use. The water will be in the lake; we just won't be able to receive it while DWR is performing maintenance.”

    Alvord also noted that this two-week conservation initiative is not a reflection of SCV Water’s overall water supply. It's merely a response to the temporary disruption of water delivery while key infrastructure is taken out of service for needed repairs and maintenance. Once the work is complete, water from Castaic Lake will be available again.

    SCHEDULED MAINTENANCE

    SCV Water and DWR coordinate efforts for maintenance and repair projects on the water conveyance systems at Castaic Lake on an as-needed basis. This infrastructure is part of the system that delivers water from Castaic Lake to SCV Water for treatment and distribution for urban use.

    SCV Water is taking the necessary steps to prepare and is asking all water users to refrain from irrigating those two weeks in January to help get through the repair period without any major issues, so that all customers can continue to receive reliable water service.

    “DWR scheduled the project during the winter months when temperatures are mild, days are shorter and the need for outdoor irrigation is minimal,” added Alvord. “Outdoor water use is the single largest use of residential water, so turning off the irrigation is an easy way to help achieve essential water savings.”

    “Municipal water systems operate around the clock, so regular maintenance of key infrastructure is of vital importance,” said Alvord. “Annual maintenance maximizes the life and performance of the infrastructure and reduces future operations and maintenance costs, all while ensuring a reliable water supply.”

    For more information, visit: yourSCVwater.com/castaic-lake-maintenance

    ###

    About SCV Water:

    The Santa Clarita Valley Water Agency (SCV Water) is a full-service regional water agency located in the Santa Clarita Valley. SCV Water provides water service to approximately 75,000 business and residential customers. It was formed on January 1, 2018, when local water suppliers combined into one integrated, regional water provider. More information can be found at www.yourSCVwater.com

    For more information, please contact:

    Kevin Strauss

    Communications Manager

    SCV Water

    kstrauss@scvwa.org

     

  • 23 Dec 2024 by SchlickArt

    Is your marketing stuck in the exhausting feast-or-famine cycle? One month, you’re overwhelmed with clients; the next, you’re scrambling to find your next project. This rollercoaster isn’t just tiring—it’s holding your business back from consistent growth and success.

    The Problem: Inconsistency

    The issue isn’t a lack of effort; it’s a lack of consistency. Sporadic marketing leads to unpredictable sales, making it nearly impossible to plan ahead or scale effectively. Without a steady marketing system, you’re left to navigate the ups and downs with no clear path forward.

    The Solution: Systems

    At SchlickArt, we’ve seen how this cycle can wear down even the most driven entrepreneurs. The key to breaking free isn’t doing more; it’s doing better—by building consistent, strategic marketing systems that deliver results month after month.

    But creating and maintaining these systems isn’t easy, especially when you’re already stretched thin running your business. That’s where a Fractional Marketing Team comes in.

    The How: A Fractional Marketing Team

    A Fractional Marketing Team is your on-demand solution to end the feast-or-famine cycle. Acting as an extension of your business, they provide the expertise, structure, and consistency needed to create and implement effective marketing systems—without the expense of a full-time team.

    Here’s how a Fractional Marketing Team makes the difference:

    1. Strategic Leadership: Gain access to seasoned marketing professionals who guide your efforts with expertise and precision, without the commitment of full-time staff.
    2. Tailored Marketing Plans: They design custom strategies that address your specific business needs, industry challenges, and long-term goals.
    3. Consistent Execution: A Fractional Marketing Team ensures your campaigns are implemented regularly across all platforms, eliminating the chaos of sporadic efforts.
    4. Data-Driven Decisions: Through tracking and analysis, they optimize your marketing efforts in real-time, ensuring every dollar and hour spent is effective.
    5. Scalable Solutions: As your business grows, the team adjusts your strategy and tools, so you’re never stuck in the feast-or-famine cycle again.

    The Who: SchlickArt

    At SchlickArt, we’re more than just marketers—we’re your Fractional Marketing Team. Our focus is on helping you break free from the endless cycle of highs and lows by building systems that drive steady, predictable growth.

    With a combination of strategic leadership and high-quality visual content, we don’t just market your business; we elevate it. Whether you need a comprehensive marketing plan, an evergreen library of content, or a multi-channel strategy, our team creates solutions that work today and scale for tomorrow.

    If you’re ready to leave the feast-or-famine cycle behind, it’s time to partner with SchlickArt. Let’s build a marketing system that delivers the results you’ve been searching for.

  • Planning for the future of your business – whether it’s a new year ahead, a new quarter, or even a new month – can’t be accurately done without understanding where you are and where you want to go.

    That’s where strategic roadmapping comes in.

    At Elevate, we specialize in 1:1 Strategic Mapping sessions that guide you through the 7 key pillars of your business. Together, we'll identify your goals and create a clear, step-by-step roadmap to success.

    These sessions can be the difference between feeling uncertain and stuck or feeling confident and experiencing your highest level of success.

    And while a Strategic Mapping session can absolutely help when you’re struggling, it can also be exactly what you need to continue your success and take the right next steps when you’re crushing your current goals.

    Keep reading to discover if a strategic roadmap is the next right step in your business!

    Who needs strategic roadmapping?

    Every business owner, leader, and CEO needs to have a strategic roadmap in place at all times.

    Here’s the thing: This isn’t a “set it and forget it” kind of project. Once you’ve completed your existing roadmap and met your goals, it’s time to re-evaluate your business and map out what’s next!

    There are some specific scenarios you may find yourself in that are especially a good fit for Strategic Mapping:

    • Your company is growing
      Growth is the goal… so this is a GREAT thing! But growth can also pose a lot of questions and create a series of critical decisions. A strategic roadmap will help you identify where to outsource, where to hire, and how to delegate now that your team (and workload) have grown! With a plan in place, you can handle growth with confidence.
    • You have an abundance of ideas
      It's exciting to have big, innovative ideas, but if you find yourself with 347 ideas scattered between post-it notes, your mind, emails, physical notebooks, and a project management tool… you need some help! Strategic Mapping will help you put all of your ideas in one place and help you prioritize into a plan for executing them.
    • You want to launch something new
      Whether it's a new service, offer, product, or audience – launching can be overwhelming! A roadmap outlines the moving pieces, identifies what to delegate, and establishes realistic timelines to ensure a smooth rollout.
    • You hit all your year-end goals
      First of all – congratulations! That's a huge accomplishment. You may also be at a loss wondering, “Well, what's next?” This is where Strategic Mapping can give you serious direction and clarity! Mapping out your next-level goals is a daunting task, but you don’t have to figure it out on your own.

    Common Problems CEOs Face When Trying to Map Out Goals

    Even with the best intentions, many leaders struggle with strategic planning. Here are some common roadblocks we help our clients overcome:

    • Unclear Vision
      If you don’t know where you want to go or why your organization is trying to reach certain milestones, it can be impossible to get anywhere. This usually results in setting vague, unmeasurable goals or overly ambitious targets that will only lead to failure.
    • Getting Too Complex
      While you may want to do it “all,” loading down your roadmap with too many goals, initiatives, and tasks will leave you feeling overwhelmed and unsure of where to start. Strategic roadmapping helps you simplify and focus on what matters most.
    • Not Doing Your Research
      Our Strategic Mapping process starts with a thorough audit of the 7 key pillars of business. Skipping this step can lead to unclear goals and missed opportunities.
    • Inadequate Focus
      You can easily get caught up in too short-term of a view or too long-term of a view. The sweet spot? Planning for the next 6 months to a year, with flexibility built-in. Getting more granular than that can cause you to end up getting lost in the details and not planning big enough, while trying to map out too far in the future will leave you with an outdated plan that isn’t aligned to the current state of your business.
    • Resistance to Change
      If you don’t want to make the necessary changes you need to get where you want to go, you won’t plan for them. That’s why having a thought partner and accountability measures ensure that you stay committed to your goals.

    Looking for a Strategic Roadmapping Partner?

    We’re here to make strategic planning seamless and effective.

    When you book a Strategic Mapping session, you’ll get:

    • Two 90-minute strategy calls
    • One follow-up Clarity Call
    • Clearly defined mission, vision, and value statements
    • Defined goals and an actionable plan to reach them
    • Guidance through the 7 Pillars of your business
    • A goal-oriented action plan for the next four quarters
    • Personalized Trello board to keep track of next steps and monitor progress to your goals

    Say goodbye to overwhelm and uncertainty. Instead, walk away with clarity, direction, and the confidence to take your business to the next level.

    Click here to learn more and apply for your Strategic Mapping session today.

  • Please consider donating to the SCV Food Pantry for the holidays! We are in need of the monetary donations to help us serve the community! Anything helps! Visit our Instagram @scvfoodpantry where we have uploaded our fundraising goal for the remainder of the year!