A couple weeks ago, we were on the couch watching SNL when Jane Wickline’s Winter Olympics promo sketch nearly took us out—the kind of laugh that requires you to set the wine down immediately.
Set amid an ensemble of truly dedicated athletes, Jane plays an Olympic luger who is clearly not okay.
She’s terrified. And downtrodden. Essentially crying for help.
“It’s way too fast. And it scares me to death. I seriously hate it,” she says with a slightly unhinged nod and overly-polished-commercial tone. “This is my nightmare.”
Each time her coach, played by Alexander Skarsgård, sets her up at the top of a run, she is deeply aware that she’s about to be launched belly-up down an icy track at life-threatening speeds…with nothing but vibes and very little margin for error.
Skarsgård? Totally unbothered.
“Oh look—a spider!” he says, distracting her just long enough to shove her down the track with the calm confidence of a man who will not be on the sled.
It cuts back to an apathetic Jane, who suggests: “In luge, being the best is sort of just a height and weight distribution thing. I honestly think a corpse that’s my same shape could win. ”
It’s absurd. Hilarious. No notes.
Jane stole the show. We immediately sent it to like three group texts.
But the next day, the bit kept lingering in our minds.
Still funny. Still ridiculous. But also oddly familiar.
So we rewatched it.
Actually spilled the wine this time.
And then realized something.
Turns out, the joke wasn’t just about luge.
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https://schlickart.com/blog/when-the-jack-of-all-trades-marketer-needs-a-team/
Originally published by SchlickArt, a Santa Clarita–based fractional marketing team serving professional service organizations and growing businesses.