Marketing has been a bumpy ride lately.
New tools appear overnight.
Goalposts keep moving.
AI is evolving faster than most of us can process—let alone integrate.
It’s like trying to get somewhere while the terrain keeps changing under your tires.
Yet still… growth is expected.
That’s the pressure of marketing in 2026.
No wonder we're all exhausted.
Here's the reframe that helped us:
You don’t have to choose between keeping up and building something steady.
You can adapt and stay centered.
It’s not either/or. It’s both/and.
When new technology is guided by human insight and clear strategy, marketing doesn’t just keep pace—it creates connection.
In our latest article, we break down what actually holds up through change, including:
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The marketing fundamentals that still matter in 2026
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Where businesses tend to overcorrect or overcomplicate
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How to implement the latest trends and innovations without losing your brand
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Why clarity and consistency are more powerful than constant reinvention
Most people know SchlickArt for our photo and video work, but that creative execution starts with deeper conversations around strategy, positioning and long-term planning. Before anything is created, we help clients decide what’s worth holding onto—and what isn’t.
If you’re planning for the year ahead and feeling the tension between change and consistency, this perspective may be helpful.
👉 Read the full article: 2026 Marketing Trends: What to Hold Onto When Everything’s Evolving
Originally published by SchlickArt, a Santa Clarita–based fractional marketing team serving professional service organizations and growing businesses.